"One moment author Dan Ariely is observing how sexually aroused male college students answer questions; the next he's observing how the Ten Commandments affect the propensity to cheat or watching unsuspecting taste testers happily guzzle vinegar-spiked beer".
This is how a Bloomberg review describes Ariely's new book: "Predictably Irrational: The Hidden Forces That Shape Our Decisions".
1 comment:
I liked his experiment with people preferring beer when it contained (unknowingly) balsamic vinegar but not so when they knew it was there. As my room is across from the seminar room I will be repeating this experiment at the lunchtime seminars.
Hope no one's allergic to
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