Thursday, September 11, 2008
The Pre-Packed Sandwich... Post Credit-Crunch
Spar have launched a new "Euro Crunch Sandwich" (see below). Retailing at €1, the pricing strategy on this item may be a sign that consumer behaviour has changed since the credit crunch. Cynics may say that this is just a gimmick, not even a loss-leader but simply a novelty to get people in the door. But I tried one from the Leeson St. store last night and so did the customer behind me. The sandwich is very simple (one filling) but that is the only quality dimesnion that differentiates this sandwich from any other pre-packed offering. The alternatives are no more substantial and retail around the €4 mark. The Spar chain have similar "Crunch" offerings across a range of items and the initiative is meeting favourable demand in Dublin 6 --- I got the second last sandwich last night while the more expensive offerings languished on the shelves.
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I would like to point out that our blog does not take official institutional positions on sandwich quality
A book on bland preferences would be a nice accompaniment to Loewensteins study of exotic preferences.. seriously what's curious or novel about a slice of bread with an easy single in between it.. are we suddenly that poor!
Its not an Easi-single Michael. Its a proper slice of cheddar cheese!
We should test these out at the seminars to get a robust estimate of people's demand for low quality grub (theres a pun in there for the econometrically minded).
The problem with trying that at seminars, Kevin, is that people will eat anything if it is free. This is probably particularly true of most of us at Geary. Whether it is an easy-single in a slice of bread, or a luxury sandwich, I would speculate demand would change very little!!
Precisely,if people will eat anything why waste money on good food. Though obviously its in the long term interests of the university (indeed society) that permanent members of staff are well fed so special supplies would need to be flown in for me Colm & a select few.
I am depressed that this has generated more commentary both online and offline than my call for budget debate
I think it was Feuerbach who said "Man is what he eats"
Some relevant comment here:
http://www.cafebabel.com/eng/article/26583/ireland-dublin-report-recession-bailout-effects.html
/ireland-dublin-report-recession-bailout-effects.html
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