An article in The Economist describes how Prof. Karlan (now slim and at Yale University) launched stickK.com, a company based on using behavioural economics to let one's good self triumph over one's bad self.
Thursday, February 28, 2008
Stickk.com
"When two tubby graduate economics students at the Massachusetts Institute of Technology decided to lose some weight, they employed the profit motive to help them succeed. Dean Karlan promised to pay John Romalis $10,000 if he did not lose 38lb (17kg) by an agreed date".
An article in The Economist describes how Prof. Karlan (now slim and at Yale University) launched stickK.com, a company based on using behavioural economics to let one's good self triumph over one's bad self.
An article in The Economist describes how Prof. Karlan (now slim and at Yale University) launched stickK.com, a company based on using behavioural economics to let one's good self triumph over one's bad self.
Subscribe to:
Post Comments (Atom)
1 comment:
StickK.com seems similar to a beta I'm testing call GoalTribe.com that let's you track actions toward your goal and then reports your follow-through to "allies" who hold you accountable.
Post a Comment