A paper in Science from a few years ago "Do Defaults Save Lives?" suggests that automatic enrolment in organ donation programs can increase donations by additional thousands per year.
Myself and Liam's current article in B&F discusses automatic enrolment in savings programs where individuals can "opt-out" of their automatic enrolment.
The Science article is interesting because it applies the automatic enrolment concept to life or death scenarios. In addition, survey respondents were also presented with "opt-in" aswell as "opt-out" scenarios.
In the opt-in scenario, participants were told to assume that they had just moved to a new state where the default was not to be an organ donor, and they were given a choice to confirm or change that status. The opt-out scenario was twice as successful in terms of revealed donation preference.
Myself and Liam's current article in B&F discusses automatic enrolment in savings programs where individuals can "opt-out" of their automatic enrolment.
The Science article is interesting because it applies the automatic enrolment concept to life or death scenarios. In addition, survey respondents were also presented with "opt-in" aswell as "opt-out" scenarios.
In the opt-in scenario, participants were told to assume that they had just moved to a new state where the default was not to be an organ donor, and they were given a choice to confirm or change that status. The opt-out scenario was twice as successful in terms of revealed donation preference.
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