A recent Dartmouth paper on HIV Interventions is linked below. While information campaigns have had variable effects, the results here are striking. The idea is that communicating the relative risk of having sex with older men collapsed the rate of pregnancies deriving from sex between younger women and older men. The methodology utilised in this paper should be studied closely.
http://povertyactionlab.org/papers/Dupas_RelativeRisks08.31.06.pdf
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