Nenkov et al examine a new construct dealing with individuals' tendency to elaborate on potential outcomes, that is, to generate and evaluate potential positive and negative consequences of their behaviors.
The researchers develop the elaboration on potential outcomes (EPO) scale and then investigate its relationships with conceptually related traits and its association with consumer behaviors such as exercise of self-control, procrastination, compulsive buying, credit card debt, retirement investing, and healthy lifestyle.
Those with high EPO levels exhibit more effective self-regulation when faced with a choice and that EPO can be primed, temporarily improving self-regulation for those with low EPO levels.
Nenkov et al., Journal of Consumer Research, June 2008
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