Clearing up misconceptions about how much college students drink can reduce alcohol consumption on campuses, according to a study from the University of North Carolina at Chapel Hill. Researchers led by Robert Foss of the UNC Highway Safety Research Center used voluntary breathalyzer tests to measure the blood alcohol concentration (BAC) of students returning at night to their living quarters.
In an initial sample of over 2,000 students, the research team found that on 'party nights,' two out of three students hadn't had a drop to drink. Calling their campaign "2 out of 3, 0.0 BAC", the research team publicized their findings through on-campus talks and posters distributed to every dorm room. When the researchers polled students much later, 91 percent of respondents had heard of the slogan. More to the point, the fraction of students returning home with alcohol in their bodies had decreased by 15 percent.
Read more about this research here in Psychology Today.
1 comment:
I wonder,is the title a reference to the Meatloaf single "2 out of 3 ain't BAD"?
Just wondering, thats all.
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