Google Trends (http://www.google.com/trends) is a useful resource. Courtesy of Google Labs (http://www.google.com/labs/), it can be used to look at data on search volume and news reference volume. Spikes in search volume are linked to major news stories making this a very interesting time series observatory.
This chart showing search volume for Osama Bin Laden reveals that web user's propensity to search for information about Bin Laden is highly correlated with major news stories about the Taliban leader.
Another interesting data source is Quantcast - a new media measurement service that lets advertisers view audience reports on millions of websites. Website profiles include information on gender, age, household income, ethnicity, head of household education and the presence of children in the household.
See the profile of Google.com here for an example. More detailed demographic breakdowns are available here.
5 comments:
Bin Laden is of Al Qaeda not the Taliban though they are in cahoots
thanks Kevin - im sure the national security community will be taking notes
Well you wouldn't be to falsely accused of being leader of the Taliban now would you?
My apologies to Osama and the Taliban.
You don't want to mess with those guys Martin
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