Abstract:
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing
monetary and drug rewards. Theoretically, a general reward system may give rise to non specific effects: Exposure to ‘hot stimuli’ from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation attenuates the effect.
monetary and drug rewards. Theoretically, a general reward system may give rise to non specific effects: Exposure to ‘hot stimuli’ from one domain may thus affect decisions in a different domain. We show that exposure to sexy cues leads to more impatience in intertemporal choice between monetary rewards. Highlighting the role of a general reward circuitry, we demonstrate that individuals with a sensitive reward system are more susceptible to the effect of sex cues, that the effect generalizes to non-monetary rewards, and that satiation attenuates the effect.
They use the behavioural activation system (BAS) sensitivity to reward scale to differentiate between the effect of bikinis on delay discounting... This result links in well with the previous post describing the effect of appetative stimuli and how this relates to the BAS. Other BAS scales or the BIS scale did not relate to the experimental manipulation.
1 comment:
michael - what exactly were you googling when that come up?
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