Just read a remarkable passage from diarmuid ferriters book on the pioneers. The chaplain to collins barracks in dublin in the forties suggested "that the button which closes a soldier's breast pocket have the pioneer emblem imprinted on it, so that the soldier must cut it out if he wishes to drink" -
Those of you familiar with the recent literature on "opt-in" behavioural interventions will appreciate this. behavioural economics, irish style. Truly a pioneering intervention.
1 comment:
Another "opt-in" behavioural intervention from the early part of the twentieth century was the prohibition of alcohol consumption in 1930's America. If one wanted to consume alcohol, one had to "opt out" and purchase alcohol illegally!
Post a Comment