If you look at the list of people who have won the Bates Clarke Medal in Economics, almost every name is recognisable and many won Nobel prizes e.g. Samuelson, Friedman, Heckman. However, you should look at the person who won the second Bates Clarke prize. Ive talked about him before but his range of interests and his work is clearly completely different from what one would expect. I include his Wiki entry below. The idea of "Psychic Capital" is very similar to some of the work being done at the moment. To be honest, i have rarely seen him referenced in mainstream economics and if i hadnt known he had won the Bates Clarke and was at one stage President of the AEA i would have assumed him to be a marginal (though very brilliant and creative) thinker in terms of mainstream economics. Interesting either way.
http://en.wikipedia.org/wiki/Kenneth_E._Boulding
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