Monday, May 11, 2015

Readings on Wanting & Liking

Do we always want what we (expect to) like? Or can "wanting" and "liking" become dissociated from time to time? Research by Kent Berridge suggests that wanting occurs in different areas in the brain than liking. While Berridge's subjects are mostly rats, several experiments have shown wanting-liking dissociations also in humans. This can have important consequences for economic theory. Below is a list of some resources dealing with the dissociation between wanting and liking and its relevance for economics. Feel free to comment or send me an email if you have further material to add.


From the internet:

"The science of craving" in the Intelligent Life Magazine (May/June 2015)

Homepage of the Berridge Lab

Conversation with the Dalai Lama: Mind and Life XXVII - Craving, Desire and Addiction

Great presentation by Berridge on Sugar Highs and Lows: Sugar on the Brain

Experts in Emotion Interview with Brian Knutson on Neuroeconomics and Emotion

George Loewenstein on Like, Want, and Sex, by gender & age

Interesting interview with Berridge on the incentive salience theory


Academic Journal Articles:

Wanting & Liking and utility theory:

  • Berridge, K. C., & O’Doherty, J. P. (2014). From experienced utility to decision utility. Neuroeconomics: Decisions and the Brain, 335-354.
  • Berridge, K. C., & Aldridge, J. W. (2008). Decision utility, the brain, and pursuit of hedonic goals. Social cognition, 26(5), 621.
  • Kahneman, D., Wakker, P. P., & Sarin, R. (1997). Back to Bentham? Explorations of experienced utility. The Quarterly Journal of Economics, 375-405.
  • Witt, U., & Binder, M. (2013). Disentangling motivational and experiential aspects of “utility”–A neuroeconomics perspective. Journal of Economic Psychology, 36, 27-40. 
Wanting & liking and inter-temporal choice:
  • Lades, L. K. (2012). Towards an incentive salience model of intertemporal choice. Journal of Economic Psychology, 33(4), 833-841.
Wanting & Liking and policy implications
  • Camerer, C. F. (2006). Wanting, liking, and learning: neuroscience and paternalism. The University of Chicago Law Review, 87-110.
Wanting & liking in experiments:
  • Dai, X., Brendl, C. M., & Ariely, D. (2010). Wanting, liking, and preference construction. Emotion, 10(3), 324.
  • Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Does liking or wanting determine repeat consumption delay?. Appetite, 72, 59-65.
  • Loewenstein, G., Krishnamurti, T., Kopsic, J., & McDonald, D. (2015). Does Increased Sexual Frequency Enhance Happiness?. Journal of Economic Behavior & Organization
  • Litt, A., Khan, U., & Shiv, B. (2009). Lusting while loathing parallel counterdriving of wanting and liking. Psychological Science.
  • Pool, E., Brosch, T., Delplanque, S., and Sander, D. (2014, December 22). Stress Increases Cue-Triggered “Wanting” for Sweet Reward in Humans. Journal of Experimental Psychology: Animal Learning and Cognition. 

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