Monday, May 10, 2010

Iyengar - The Art of Choosing. Not A Review

Sheena Iyengar's book "The Art of Choosing " is well worth a read for anyone interested in behavioural economics, decision making and related areas. Iyengar is a Columbia Professor who works on choice theory. The book is in a similar vein of other recent books such as Predictably Irrational and Nudge that bring research in this area to a massive audience. The opening chapters discuss her very interesting life story, being a blind daughter of Indian Sikh migrants to Canada. The level of personal disclosure paints some poignant pictures without being overly intimate. In general, the discussion operates on a more intense level than similar books, while still describing many interesting experiments conducted by herself and more generally. In particular, there is more emphasis on the relation of choice to identity, culture, survival than in more economic policy orientated treatments.

A short video about the book is linked here

No comments: