As the term comes to an end, I have had the chance to speak with students across our undergraduate, postgraduate, and executive behavioural science programmes, and those conversations have shaped a set of themes I want to explore more in the voluntary sessions in the new year.
A recurring theme is the application of behavioural science in corporate settings. Students are thinking not only about how behavioural insights are used in organisations, but about the ethical boundaries and the kinds of innovations that are emerging in areas like product design, organisational culture, and sustainability.
Closely linked to this is a growing interest in how behavioural interventions operate in community contexts, including NGOs, humanitarian organisations, and other life-saving or high-stakes domains. Many students want to understand how behavioural science interfaces with local knowledge, public health, and community-led action, and what it means to intervene ethically in these environments.
Another area that has come up frequently is the relationship between behavioural science and leadership and career development. Students are asking whether behavioural science is a lifelong professional identity or a foundational skill that supports work across a wide range of sectors. We have been having some interesting discussions including with alumni and external speakers on how people move between roles, how they develop wider domain expertise, and how behavioural skills contribute to leadership over the course of a career.
I have also been hearing more questions about the professionalisation of the field. There is clear interest in the role of professional associations, mentoring, accreditation, and the development of shared ethical standards. This reflects the way the field is maturing, and I plan to bring colleagues from groups such as GAABS into these discussions next term.
Students are obviously thinking about how AI systems influence judgement and decision-making, how they can be used in behavioural research, and how questions of persuasion, misinformation, and autonomy are evolving as AI becomes more integrated into daily life. We have various events in planning on in the new year.
Finally, a strong theme this term has been the internationalisation of behavioural science. Students from India, Latin America, Africa, the Middle East, and elsewhere have raised thoughtful questions about how behavioural science travels across cultural and institutional contexts, and how global perspectives can expand the assumptions embedded in much behavioural research. Several students have already expressed interest in regionally focused work next term, and I hope to support that.
These are some of the the threads that have stayed with me, and they will shape the sessions I run in the new year.
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