The six one news special on swine flu may have prompted a huge upsurge in searches for swine flue in the country on Monday. It will be interesting to follow how the trend develops:link. Thanks again to google for providing a simple way to evaluate the impact of mass media heath risk communication! Separating the relationships between swine flu related news stories and associated searches and the general mass of swine flu searches could potentially provide a good estimate of the number of new cases.
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