Friday, August 21, 2009

Yale Lecture on Innovation

A fun Yale lecture on Innovation. It outlines techniques developed in a book called "why not" by Professor Barry Nalebuff. Nice overlap with behavioural economics. Includes some interesting product development ideas such as airport valet parking and pay-as-you-go insurance as well as auto-refinancing mortgages. The solution to grade inflation of putting the class grade distribution for each subject and the average GPA of the students taking each class on each transcript seems good to me at first glance. The part about how to peel a banana is a little outside the scope of behavioural economics but that is really cool (26 minutes in).

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