Sunday, July 05, 2009

Thaler - Making Mortgages Homer Proof

(Thanks to Keith for sending this) - Thaler has an NYT article arguing that mortgages need to be redesigned with behavioural principles in mind

article here

1 comment:

Kevin Denny said...

Youtube has a set of videos by Dan Ariely (Duke University) on behavioural economics. In one he characterises behavioural-economics-man (as opposed to homo economicus) as being like Homer Simpson. High praise indeed.