Monday, October 20, 2025

18th Annual Irish Economics, Psychology, and Policy Conference:

The next Irish Workshop on Economics and Psychology will take place on 14th November 2025 at the University of Galway. Contact Féidhlim McGowan (University of Galway) if you would like to attend or register here

The provisional schedule gives a good snapshot of how behavioural science is evolving in Ireland — with work that spans public health, sustainability, communication, and the fast-moving interface between behavioural science and AI.


Session 1: Health and Travel
10:00–10:20 — Maria Lee (ESRI): Why do caregivers delay infant immunisations? Irish nurse perspectives
10:20–10:40 — Lilia Wasserka-Zhurakhovska (University of Galway): Who Deserves Care? The Role of Lifestyle and Health in Healthcare Decision-Making
10:40–11:00 — Shane Timmons (ESRI): Sharing is Scaring? Effects of infrastructure design on perceived danger and fairness in shared road spaces
11:00–11:20 — Adam J. Shier (ESRI): Misperceptions of the Cost of Car Use and Ownership
11:20–11:35 — Coffee Break

Session 2: Information and Belief-Updating
11:35–11:55 — Pete Lunn (ESRI): How Researchers and Policymakers Update Beliefs in Response to New Evidence
11:55–12:15 — Vasilisa Werner (University of Galway): Destructive Communication
12:15–12:35 — Suhas Vijayakumar (UCD Michael Smurfit Graduate Business School): How and When Resource Scarcity Shapes Sharing of Lay Information
12:35–12:55 — Tobias Werner (University of Southampton): Experimental Evidence That Conversational AI Can Steer Consumer Behavior Without Detection
12:55–14:00 — Lunch

Session 3: Environment and Sustainability
14:00–14:20 — Bob van Rugge (UCD): Administrative Burdens for Home Retrofitting: A Sludge Audit of an Irish One-Stop-Shop
14:20–14:40 — Ciarán Lavin (SEAI): When are the Co-benefits Enough? An Experimental Study of Support for Energy Sufficiency Policies in Ireland
14:40–15:00 — Romina Landeo (UCC): Public Servants as Behavioural Agents: Understanding Organisational Change for Climate Action in Local Government
15:00–15:20 — Lucie Martin (ESRI): Mental Models of Economic Paradigms for Sustainability
15:20–15:40 — Marie-Christin Lanser (University of Galway): Acceptance of Alternative Energy Sources Amongst the Irish Public: Insights from a Discrete Choice Experiment
15:40–16:00 — Coffee Break

16:00–17:00 — Keynote Presentation
Prof. Holger A. Rau (University of Göttingen) — Gender differences in preferences and their implications for public policy.

Organisers: Féidhlim McGowan, Shane Timmons, Liam Delaney. 

Saturday, October 18, 2025

AI and Behavioural Applications

As part of our initiative on ethical behavioural science in industry application, I have been doing a lot of background research and workshops on emerging issues in the use of AI in behavioural applications. I gave a talk recently to an industry audience led by Capco, and spoke in a Chatham house style session at the Institute of Chartered Accounts looking at the intersection of regulation and productivity, with a particular focus on AI applications. I have been mostly making the point that we need to bring AI innovations under the scrutiny of sober evaluation and ethical frameworks and in particular to examine end-points where the outputs of AI influence real-world consumer and citizen behaviour in consequential ways. 

Below are some useful links and resources that have been helping me think through some of the issues: 

We did a really interesting session on this that I chaired in LSE last October. The video of the event is available here. 

Artificial Intelligence (AI) is transforming various aspects of behavioural science. For example, AI-driven models are being used to predict human behaviour and decision-making, and to design personalized behavioural interventions. AI can also be used to generate artificial research participants on whom behavioural interventions can be tested instead of on humans. AI is creating many new opportunities and challenges in behavioural science, disrupting the discipline to the degree that researchers, practitioners, and any behavioural science enthusiasts are trying to keep up with the new developments and understand how to best navigate the rapidly changing landscape. In this public event, speakers who are associated with pioneering work on AI in relation to behavioural science, as part of their own research or organisational initiatives, will discuss their views on how AI will change and is already changing behavioural science. This will involve touching upon topics such as the implications of AI for behavioural scientists in academia, public, and private sectors, new skills that will be required by behavioural scientists of the future, and impact on behavioural science education. Speakers: Alexandra Chesterfield Elisabeth Costa Professor Oliver Hauser Dr Dario Krpan Professor Susan Michie Professor Robert West Chair: Liam Delaney

2. We also had a talk last year by Cass Sunstein on his forthcoming book Imperfect Oracle. This book is really useful for getting an understanding of the limits of AI understanding. He also gave a talk last week in LSE on his other new book Manipulation that has several really interesting insights on the extent to which different type of AI influence could be considered manipulative. 

3. My colleague Ben Tappin was one of a team of authors that recently published a fascinating paper on the extent to which LLMS are becoming better at being persuasive across a range of issues. An example of the work he and colleagues have been doing is here. This is quite nuanced work painting a complex picture of how persuasive LLMS are becoming. 

4. I am on the scientific board of Behavioural Research UK and there is quite a bit of discussion through that group on the potential for AI to inform the production of systematic reviews in behavioural science. This is still ongoing and I will post about it at a later stage but there are clearly several groups working to produce principles that will allow AI to be used in a way that is transparent and accountable. 

5. Stuart Mills in Leeds is always good to read and talk to about issues at the intersection of AI, ethics, and consumers. One example is the following paper. Mills S, Costa S, Sunstein CR. 2023. AI, Behavioural Science, and Consumer Welfare. Journal of Consumer Policy. 387-400+. More generally, he has been writing very interesting work on the implications of very direct personalised AI influence.

6. Against the uncritical adoption of AI in academia is a comment piece by a collective of academics that is stimulating to read. 

7. See one recent attempt in PNAS to map the terrain. Stimulating paper but also a reminder of how opaque a lot of the current AI technology is. Meng (2024) "AI emerges as the frontier in behavioral science".

Sunday, October 12, 2025

History of Psychology and Behavioural Science Reflections

I had an interesting experience recently. Someone told me they read the blog. I have seen the stat-counter in blogger showing a lot of people viewing the posts but I assumed this was mostly AI bots.  Back in the day just before twitter, it felt like the blog got a bit of attention, in that people would regularly ask me about something that we had posted on it. I think I was possibly also more extraverted and actually spoke to people in those days and also enjoyed the feeling of incredibly localised fame. In any case, if anyone I know is reading this, just let's agree that, if anyone asks, I am mainly working on pumping out papers in top journals like a respectable academic and not the various distractions that arise here. 

It is, as you probably know if you read this, my sixth and final year as head of the Department of Psychological and Behavioural Science at LSE. I am doing a lot of things that have become part of my calendar for the final time such as welcoming students, apologising to various colleagues about how the teaching allocation has worked out, and preparing our budget justification and hiring rounds for the following year. I have found the role difficult at times but meaningful. I was probably suited to be a Department head, it is a relatively strategic role but you are connected to pretty much everything from an academic perspective, including continuing to teach and research in most cases. I am not entirely sure what it makes sense for me to do next. Hence some of the posts that will follow have an exploratory vibe. I am quite lucky that my poor financial skills for most of my twenties and thirties have ruled out early retirement so I am committed to continuing a career of some type. 

For several years I have given a lecture on the history on economics and psychology across many courses here, in Stirling, and in Dublin. I was glad to give a version of this as the IAREP Kahneman lecture in Estonia. One point I made concerned the eclectic roots of a lot of modern behavioural economics and behavioural science of the type that has ended up in policy. I gave the example of hyperbolic discounting which has been a key concept in modern behavioural economics. Karl Popper was a major figure in LSE in the 20th century and I walk by where his office would have been regularly. I don't know if he had a bad interaction with some of our predecessors in psychology but he famously dismissed Freudian thinking as antithetical to the values of an open society. Whatever about a reticence for a lot of modern behavioural scientists to be linked to behaviourism, to be linked with psychoanalysis would be beyond the pale for most. And yet as I discuss in the lecture, Ainslie a behaviourist working on addiction using animal models developed hyperbolic discounting in the middle of this clinical work and from his direct reading of Freud. And there is a line from Freud to modern behavioural economics that is quite clear. Kahneman in a late interview talks about how the famous device of System 1 and System 2 is highly Freudian. Yet of course Freud himself would not have wanted much to do with the type of quantitative techniques that are part of modern normal behavioural science. In the lecture, I get out of dodge fairly quickly by using the distinction of context of verification and context of discovery. We may not use Freud to test modern theory but we could learn from how theory has been developed and retain commitments to be well-read in those that have explored the mind most deeply. Alas the life-size cardboard cut-out of Freud that lived in our Department for well over a decade (no-one seems to know how long) went missing at the end of last year. We think he may have been brought for a few beers by a group of students and was accidentally misplaced. We are working out how to fill the gap. 

Photo: An image of our dear departed Sigmund enjoying himself at a student party. 

I have also been spending a lot of time reading about the history of psychology and behavioural science at LSE. In most of the documents so far, we have been talking about the first psychology department being formed in LSE in 1964. See below the first mention of a psychology Department from Dahrendorf's history of LSE. "Not all innovations came to fruition immediately. Hilde Himmelweit, since 1964 the first Professor of Social Psychology in Britain, had to struggle to secede from the Sociology Department, though her rare combination of charm and tenacity in the end brought success". This was approved by the Director Carr-Saunders at the time. Obviously, there are also quite a lot of relevant things happening in the Department of Social Policy at that point that eventually led to their behavioural group. 

Photo: Department of Social Psychology 1970 (Photo Credit and Context here)

However, what happened between the formation of LSE and the formation of the 1964 Department is also very interesting. One of the founders Graham Wallas was particularly interested in social psychology and he wrote a lot about psychology in policy, industrial policy, creativity, and other topics that remain live or were live until quite recently. I have been looking through some documents from the period, and it is fascinating how many of the topics that animate the current department were being hammered out. Adam Oliver's recent article on Wallas gives a good sense on this. It is fascinating to see the more radical traditions of LSE coming into tension with the utilitarian side on the psychological and behavioural issues at this point (a century ago at this stage). Wallas' book on the psychology of the great society is linked here and a lot of the themes are very recognisable. It is also interesting that a question for LSE since it was formed has always been where to put the behavioural and psychological dimensions of teaching and research. We have been part of the founding ideas, integrated into general social science sequences, part of a sociology department, a dedicated Institute, then a Social Psychology Department, with the behavioural dimensions forming within the Department of Social Policy, and then eventually the current PBS chapter integrating the latter two. The more I read on it, the story is very interesting. LSE is one of the key institutions in the history of policy ideas and has always grappled with how to integrate psychological and behavioural aspects. It will be interesting to see how it goes in the next decade or two particularly as many of the initiatives that LSE launch like the Global School Of Sustainability will have large psychological and behavioural elements. 

A lot of the psychology and behavioural science being progressed here by was shaped by various crises. It has been very interesting to listen to colleagues in later stage of career speak viscerally about how social psychology was shaped by the trauma of World War 2 and the attempt to understand it. A lot of what is coming under the heading of behavioural science in its current development took shape during the Great Financial Crisis. Several colleagues are moving very quickly to understand the impact AI will have in the context of political polarisation and declining youth mental health. In general, I feel surrounded by the themes of the human dimensions of climate, conflict, financial instability, and the quest for meaning and well-being in the face of various types of adversity.