Friday, February 02, 2024

Ethical Nudging in Corporate Settings

There are several places on this blog where we have covered ethical issues in applying behavioural science (reading list here, link to our FORGOOD ethics framework here, blogpost on recent ideas and applications in incorporating ethical issues in behavioural science here). 

As part of our wider world initiative at the Department, our students work in groups to examine different aspects of how behavioural science is integrated into institutions. Thanks to Annabel Gillard and Bishin Ho from last year's group for working on a project that examined the extent to which the FORGOOD framework could be applied in corporate settings. A short paper based on their project is available here and we are working together on an LSE innovation project to extend this to be used in various settings. 

Below is an interesting checklist from their paper adapting the framework for corporate settings. We have been working together on new resources to embed this type of thinking, including things like pre-mortem tools, checklists, workshop materials, etc., 

‘FORGOOD’ starter questions adapted for the private sector

Fairness: Does the behavioural intervention treat its target fairly? Does it attempt to fairly manage conflicts of interest between targets, beneficiaries and other relevant stakeholders?

Openness: Is the behavioural intervention disclosed or evident to the target? 

Respect: Does the behavioural intervention respect the target’s autonomy, dignity, freedom of choice and privacy within the context of their relationship with the corporation?

Goals: Does the behavioural intervention seek to improve outcomes for targets, beneficiaries and/or other relevant stakeholders of the company?

Opinions: Does the behavioural intervention pass the ‘front page test’ of public opinion? 

Options: How does the financial and non-financial cost/benefit assessment compare to other options?

Delegation: Does the company have the regulatory right and ability to implement the behavioural intervention?

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