Cookie Monster & Behavioural Science

This is great. The actor Tom Hiddleston (the bad guy in The Avengers) teaches the cookie monster about delayed gratification. The broadcaster PBS also have a section on their website about teaching children self-regulation.

Update: Here's another great one! Cookie Monster's song "Me Want It (But Me Wait)". Great lyric about executive functioning at 1:20

Given how often PBS faces attacks on its funding, I can imagine a study showing the money it saves in the long-term by teaching generations of children better socioemotional skills.