Saturday, August 04, 2012

Behavioural Economics and E-Commerce

Below are some random links that I promised to send to people interested in the overlap between behavioural economics and e-commerce. Happy to add to below with suggestions:  

1. Dan Goldstein is a behavioural economist and principal researcher at Microsoft Research. His recent research includes several applications of behavioural research in online business applications 

2. Work of Cormac Herley, while possibly not best described as behavioural economics, has many examples of clever research on incentives and screening in online e-commerce environments Most recent work on Nigerian scammers is summarised here

3. UK Cabinet Office document MyData outlines a major approach to utilising people's online information to provide them with better recommendations for deals.

4. Russell Sage Foundation's general reading list on behavioural economics has some useful material. A list of TED Talks here Ian Ayres talk on "Carrots and Sticks: Unlock the Power of Incentives to Get Things Done" gives many examples of behavioural principles in action in online business. 

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