This is a link to a very useful set of information about designing and conducting surveys, from Qualtrics.com: web-survey software previously mentioned on the blog here. I found particularly interesting this page on "How to Increase Survey Response". The topics covered include:
- Using Exchange and Incentives to Increase Online Survey Response Rates
- Using Cognitive Dissonance to Increase Online Survey Response Rates
- Using Self-Perception to Increase Online Survey Response Rates
- Using Commitment and Involvement to Increase Online Survey Response Rates
Here you can read an interview with Ryan Smith, CEO of Qualtrics Survey Software, about increasing response rates in surveys.
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