Tuesday, April 06, 2010
Behavioural Economics: Implications for Business, Policy and Regulation
This is a pre-announcement targeted at people who read this blog. On Friday 28th May, we will hold an afternoon session on the implications of behavioural economics for business, policy and regulation. It will take place in the Institute of Bankers building in Dublin. It is primarily aimed at a national audience though we of course welcome international participation. I would be very grateful if people who are interested in shaping this session could email me (e.g. potential topics, formats for discussion and so on). A formal announcement will follow once I have gathered some further opinions on the way to make this session the most useful.
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3 comments:
There's a growing interest in this space among business people in Ireland - especially marketers. The Marketing Society have Mark Earls speaking later this month, and IAPI have Rory Sutherland coming over next month:
http://www.iapi.com/index.php?s=taskforces&id=70
Anything I can do to help let me know.
Thanks Gerard. The event last November was great but very much a "wonkish" occassion, to use a phrase Stephen Kinsella has started to use. This one will be more punchy and is really aimed at getting this out and discussed properly.,
Among other things, we are hoping to get good experiments running here and one function of the event will be to find partners for that. Also, we are hoping that policymakers will start taking this seriously in areas like tax, pensions and so on. Finally, there are complex issues for consumer protection and regulation that haven't even been discussed yet in Ireland. As the marketer's really figure out how to use some of this literature, the regulators may be quite a bit behind :)
Rory Sutherland's thoughts on behavioural economics are on the video below.
http://bit.ly/LRpwH
Do you have a link to the Institute of Bankers location? Would be interested in that talk.
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