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Wednesday, February 24, 2010

McKinsey: A Marketers Guide to Behavioural Economics

Posted by Liam Delaney

Interesting Article (requires registration)

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Labels: behavioural economics

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About the Blog

This blog is maintained by Professor Liam Delaney to discuss issues at the intersection of economics, psychology, and policy, and emerging fields such as behavioural public policy and behavioural public administration. All posts are offered in a personal capacity.

Selected Talks and Interviews

BPS Talk on Psychology, Politics and Policy
Interview with Richard Thaler
Money on the Mind Interview with Liam
Talk at UN Behavioural Science Week 2023
Interview on History of Behavioural Science
BVA Podcast interview on Ethics of BehSci
Warwick Behavioural Summit Talk 2021

Consultancy and Speaking

Speaking Engagements
Consultancy

Reading Groups

Emerging Digital Products
Plastic Waste and Environmental Charges
Sludge Audits
Voting
Scaling

Blog Archive

My current and recent policy roles

Central Bank Consumer Advisory Group
Climate Change Advisory Council
Department of Health Communications Advisory Group
Development of Irish Govt Well-Being Framework Advisory Group
Development of Malta Well-Being Index
Irish Public Health Emergency Team Behavioural Subgroup
NESC Working on Developing a Well-Being Policy Framework for Ireland
Publicpolicy.ie
Scottish Expert Panel on Plastic Waste
SEAI Behavioural Insights Steering Commitee
UNICEF Behavioural Science & Ethics Project

My Recent Opeds/Comments

100 years on: Time for an official Irish well-being index?
Incorporating Well-Being and Mental Health Research to Improve Pandemic Response
Irish Times - Clear communication on covid
Irish Times - Measuring Misery and Mortality
Irish Times - No signs of lockdown fatigue in Ireland
LSE Business Review: The Gig Economy is taking a toll on UK workers' mental health
PublicPolicy.ie - Behavioural Science and Covid
RTE - Nudge and Public Policy
RTE Interview on Irish economy post covid
SAGE and SPI-B were not equipped to advise on the impact COVID restrictions would have
SHARE Project: Scarring Effects of Unemployment

Ongoing Projects

H2020 RESPOND: Improving the Preparedness of Health Systems to Reduce Mental Health and Psychosocial Concerns resulting from the COVID-19 Pandemic
H2020 MINDTHEGAP: Exploring intention-behaviour gaps in environmentally significant consumption behaviours
H2020 PERITIA: Exploring Trust in Expertise

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Introduction to Behavioural Economics

Background Readings and MSc Overview
Overview
Rationality, Utility and Value
Judgement, Heuristics and Biases
Intertemporal Choice
Identity, Motivation and Incentives
Emotion and Decisions
Personality and Economics
Well-Being and Economics
Measuring Preferences and Subjective Quantitites
Nudge
Behavioural Policy Readings
Behavioural Economics, Law and Regulation
Ethics and Integrity in Research

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My Blog List

Crooked Timber

The ethics of collaborations between academia and commercial parties
Statistical Modeling, Causal Inference, and Social Science

Those youth sports travel teams
Mainlymacro

The moves to weaken Germany’s debt brake are welcome, but ultimately higher defense spending should be matched by higher taxes. Public spending cuts will promote right wing populists.
Tim Harford

Cautionary Tales – True Lies and Genuine Fakes
Books Archives - Marginal REVOLUTION

What should I ask Chris Dixon?
Behavioural Public Policy Blog

Every little hurts: Even small amounts of ‘sludge’ undermine the adoption of environmentally friendly business practices
LSE Impact Blog

2024 In review – The art and science of research impact

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Living Blogposts

Behavioural Science & Policy Overview Links
Behavioural Science & Systemic Risk Sessions
Brief note for prospective Phd students
Citizen Participation in Behavioural Change Initiatives
Ethics of Behavioural Policy
History of Behavioural Policy
Resources for Writing Skills
Sanctions and Conditionality

Journals relevant to the blog

Behavioral Science and Policy
Behavioural Public Policy
Journal of Behavioral Public Administration
Journal of Behavioural and Experimental Economics
Journal of Behavioural Economics for Policy
Journal of Economic Behaviour & Organisation
Journal of Economic Psychology
Judgment and Decision Making
Management Science
Nature Human Behavior

Research Funders

ESRC
EU Commission
Fulbright
Irish Research Council
Leverhulme
National Institutes of Health US
Nuffield
Russell Sage Foundation
Wellcome Trust

International Associations

Behavioral Science and Policy Association
Experimental Science Association
International Association for Research in Economic Psychology
Society for Judgment and Decision Making
Society for the Advancement of Behavioural Economics

Philosophy Books for Psych/Behsci

Cartwright: Hunting causes and using them
Lakatos Lectures LSE
O'Neill: A Question of Trust
Parfit: Reasons and Persons
Rawls: A Theory of Justice
Williams: Ethics and the Limits of Philosophy

Recent Recommended Behavioural Science & Policy Books

Bar-Gill: Seduction By Contract
Chater: The Mind is Flat
Herd and Moynihan: Administrative Burden
Lahlou: Installation Theory
Oliver: The Origins of Behavioural Public Policy
Shafir: Behavioural Foundations of Public Policy
Sunstein: Ethics of Influence
Sunstein: Simpler the Future of Government

General Reading on Economics, Psychology, and Policy

Akerlof and Kranton: Identity Economics
Akerlof and Shiller: Animal Spirits
Behavioural Economics Guide 2020
Dolan: Happiness by Design
Dolan: Happy Ever After
Elster: Nuts and Bolts for the Social Sciences
Kahneman, Slovic, and Tversky: Judgment under uncertainty: heuristics and biases
Kahneman: Thinking Fast and Slow
Mullainathan and Shafir: Scarcity
Thaler and Sunstein: Nudge

Irish Behavioural Science and Policy

ESRI BRU
IBSPN
NUIG HBCRG
SEAI BE
UCD BSP

UK Behavioural Science

Behavioural Science & Public Health Network
UCL Behavioural Change
Behavioural Insights Team
East Anglia Behavioural Economics
LSE PBS
Network for Integrated Behavioural Sciences
Warwick
Stirling

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