Behavioural Economics and Business

Am in early stages of planning a new year event on the implications of ideas from behavioural economics for the private sector in Ireland. If anyone would like to help on this, leave comments or preferably email. I will post more details as the idea becomes better formed. We are currently working here both with Gallup Europe and with Amarach. We would like to see more companies at least thinking about behavioural economics and what it implies for them.