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Saturday, July 12, 2008

Capital Ideas

The University of Chicago Graduate Business School publish a really useful magazine called Capital Ideas. Worth signing up to. Current issue features work by Thaler and Cialdini among others (in fact it features Cialdini and colleague's work on the prompts not to use all the towels in the hotel room - telling people truthfully that most people adhere to the norm seems to have the biggest effect)

http://www.chicagogsb.edu/capideas/may08/4.aspx

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