The personality of corporate brands, such as the creativity of Apple or the honesty of Disney, is so psychologically powerful that the mere sight of their logos, even subliminally flashed on a screen, is enough to make people behave more creatively or honestly, according to new social pyschology research, mentioned in the Financial Post.
I noticed recently that some of Geary's principal investigators have switched over to Apple Mac laptops. They may be trying to get more leverage out of Geary's stock of creative capital... This conference programme from 2005 has lots of useful links for reading about the concept of creative capital.
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