Rewards are discounted in proportion to the delay with which they are delivered with greater value being placed on immediate rewards. This concept is of clear value to researchers interested in addictive behaviour. In this article Monterosso and Ainslie discuss systematic preference reverals and how they also predict self-control phenomena. The authors describe a model of choice bundling whereby the motivation to delay gratification can be increased through making choices in terms of whole categories. Through adding expectations about future behaviour as contigencies to current behaviour impulsivity is reduced. This bundling effect is elaborated in the context of hyperbolic discounting using the example of the 12-step program for alcohol addiction.
The behavioral economics of will in recovery from addiction
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