Matching and Challenge Gifts to Charity: Evidence from Laboratory and Natural Field Experiments
(IZA WP, 2008-01)
Rondeau, Daniel (University of Victoria), List, John A. (University of Maryland)
This study examines the effectiveness of "matching gifts" and "challenge gifts", two popular strategies used to secure a portion of the $200 billion annually given to charities (n the USA). The aiuthors find evidence that challenge gifts positively influence contributions in the field, but matching gifts do not.
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