UK Government plans to curb excess drinking

A Home Office spokesman said: "What it is going to be looking at is three broad-based groups. That includes underage drinkers, binge drinkers and slightly older stay-at-home drinkers who may not know what damage they are doing to themselves."

The link between promotions of alcohol by brewers and retailers is also expected to come under the spotlight. The British Medical Association has already called for alcohol advertising to be banned because of rising levels of binge drinking.

One potential recommendation is a new wave of tough advertising campaigns, based on the existing "Know Your Limits" advertising which uses shock tactics to deliver messages about the dangers of drink.


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