Emotion and Economics

The interplay between immediate and anticipated emotion and deliberate processes such as those involving self-control is an emerging topic in behavioural economics which may explain findings which contradict rational agent models emphasizing reflective weighting of positive and negative outcomes. Rick and Loewenstein discuss "how behavioral economic and neuroeconomic research may influence expected and immediate emotions on decision making under risk, intertemporal choice, and social preferences." Zeelenberg and Pieters delve deeper into contemporary theorizing on emotion in psychology which may relate to economic decision-making.