Tuesday, May 01, 2007

Your Round, Make Mine a Low Strength!

Here is a story about how lower strength beers (3.5% alc) are being launched in Australia. I also heard about a similar launch in the UK when listening to a UK radio station last week. I think the UK product is actually going to be a 2% alcohol content beer.

It would be interesting to assess the behaviour of the people who switch over to these beers. Will they drink less alcohol, or will they drink just as much alcohol as before and develop obesity problems? Or might they start to drink more frequently given that their perceptions of a lower strength beer might be different?

No comments: