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Wednesday, March 28, 2007

The Plural Pubmates of Decision Making

This paper (Pirouz, 2007) looks at some seminal studies in neuroeconomics, broaching game-playing, decision-making, and behaviour, but ends up outlining possible applications for consumer theory and marketing strategy.

2 comments:

  1. Kevin Denny7:24 am

    "Plural pubmates" sounds more fun than "neural correlates"

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  2. Anonymous8:18 am

    Or "neural substrates", which was my intended play on words!

    ReplyDelete