The type of stuff on the link below is a real goldmine for potential insights in behavioural economics. In this case, it is interesting to note the reaction of workers to changes in the price and availability of health insurance though I cant tell from the article whether other factors were at play or whether other mechanisms would have been more effective. The behavioural literature on saving is beginning to offer huge insights on these types of issues.
here
UCD's Claire Finn and Colm Harmon have written a paper on health insurance in Ireland emphasising its persistent and habitual character
here
Health Insurance in Ireland is currently in a turbulent state as the second largest provider BUPA has left the market
here
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