Thursday, January 25, 2007

Interventions in Food Risk Perception

Minister for Agriculture Mary Coughlan has rejected opposition calls for the introduction of a UK-style system of food labelling in Ireland.

A "traffic-light" system has been introduced in the UK to clearly show the levels of salt, fat and sugar in all food products.

However, the Minister is against the introduction of this system on the basis that dairy products would get red-light labelling despite their importance in the diets of young children. Other problems of a similar nature are also feared on the introduction of the system.

Why not introduce the "traffic-light" system for as many products as possible, avoiding products where a problem might occur? Seems like the best solution to me.

I wonder how long one would have to wait before evaluating this kind of an intervention? That issue aside, the evaluation of the intervention could be achieved by piolting the "traffic-light" system in one town, and launching a monitor of food risk perception in the same town.

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