Monday, June 15, 2015

WBS Nudgeathon Competition in conjunction with the UK Behavioural Insights Team and Ogilvy Change

On the 14th and 15th September 2015 in the Shard in London, the second ever Nudgeathon Competition will take place. It is run by the Behavioural Science Group in Warwick Business School and its main objective is to develop implementable solutions to important and topical social issues. 

Students will work on a real social problem, suggested by the competition partner The Behavioural Insights Team, with the aim of using design thinking to help people make better choices and to implement them. Students will compete with the Master Team from #ogilvychange.

Since Nudgeathon is all about creativity and novelty, the teams will be made up of students of diverse backgrounds: behavioural science, psychology, economics, but also computer science, engineering, cultural anthropology and design. This event is open to students from all universities both UK and internationally. 

During the Nudgeathon, participants will attend lectures by experts in the field of behavioural science, workshops on creativity, design thinking and much more. 

More information, including application process details, can be found at:

The applications are open from now until June 30th.


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