Nudgers amongst you might be interested in a recent special program from the excellent BBC Radio 4 series All in the Mind that looks at the concept and in particular the role of the UK government’s Behavioural Insight Team. It is here. It includes contributions from Richard Thaler who has helped create the field.
I found the program a bit uncritical and it’s hard to know whether Nudge is going to live up to the hype but its worth a try I suppose.
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